Set-Up Google Plus For Your Business

Google+ is a social network powered by the search engine giant Google. Many see this platform as a challenge to Facebook’s domination of the social media space. With more than 40 million users and a growing influence on search, Google+ has definitely emerged as a key player in the online marketing ecosystem.

Google+ allows businesses to create pages and develop relationships with prospects and
customers on multiple levels. Individuals can add a brand to a specific Google+ Circle, share
a Google+ page with their network, and interact with the content posted by that company. For
instance, users can +1 (or in other words, endorse) the updates a company publishes, leave
comments, upload photos, and tag the brand in them. An interesting aspect of this platform is that its Hangouts feature enables companies to engage with fans, prospects, and customers through video conference calls.

This ebook contains : What google+ IS and why IT MATTERS, How to set up a google+ business page, the benefits of google+ in search, 6 best practices for Marketing on google+, and conclusion & additional resources.

[ File size : 3.17 MB ]
[ Author : Maggie Georgieva / HubSpot ]